CHASE YOUR DREAMS WITH POT NOODLE!

Hi guys, last week I saw a hilarious TV advert of Pot Noodle! It follows a skinny guy who is dreaming of getting into a boxing ring. No matter what you are dreaming of, you can make it with Pot Noodle. That is what this TV advert of Pot Noodle, launched on September 1 2015, is saying.

The funny thing about this advert is that in the first few moments of the spot, viewers immediately get the impression that the skinny guy is dreaming of becoming a boxing champion. Viewers are lead to think that the guy is training in musty gyms to win the boxing match. But is this really the guy’s intention?

Achieving the aim of the guy seems impossible due to his appearance, as he is not likely to be as strong and muscular as a professional boxer. Viewers of the advert feel the guy is hopeless and they are eager to make fun of his unrealistic goal... 

At the end of the video, it turns out that the guy is not exactly the champion you thought he would be. Instead the man has not been training to fight as a boxer, but to become the sexy one to hold up the cards announcing the upcoming rounds in the boxing ring. The twist in the end of the commercial has a surprising effect on its audience!

From this advert can be concluded that gender stereotyping is an important aspect of the TV campaign of Pot Noodle. Due to the surprising end of the advert, viewers are forced to challenge the way they think about gender roles. For boys it is more likely to dream of becoming a successful boxer rather than the round card holder in a boxing match. The surprising twist in gender roles of this advert has made the ad go viral.

Pot Noodle uses the twist in gender roles at the end of the advert as an advertising technique. Viewers of the advertisement will remember this advert because of its funny plot. In this way the number of consumers of Pot Noodle will increase as well as the profit of the company. This is exactly what Pot Noodle wants to achieve. Therefore, Pot Noodle decided to produce this advertisement. 

Through the use of a humorous and controversial advertisement, Pot Noodle attracts a wider audience. Pot Noodle achieves this through using a surprising twist in gender roles. In this way Pot Noodle represents the issue of gender stereotyping in an impressive and humorous way. The way in which Pot Noodle focuses on the problem of gender stereotyping functions as a typical advertising strategy.

Gender stereotyping is a relevant issue, because women are nowadays still depicted having certain labels that distinguish them from men. Some jobs are still seen as ‘typical-for-women’, like the job the man wants to achieve in this commercial, that is mostly performed by women. I think we should take action to stop gender stereotyping, because this problem has a serious impact on society.   

As most of the spectators in this advertising video feel enthusiastic about the surprising performance of the man in the boxing ring, we can conclude that this act has a positive impact on the issue of gender stereotyping. The audience is left with inspired thoughts about the negative consequences of gender stereotyping. This effect on the audience is enhanced due to the cheerful music that is played while the man walks into the boxing ring. However, we need to take into consideration that Pot Noodle is not a philanthropic organisation... 

This means that the company of Pot Noodle doesn't just want to focus on the serious effects of gender stereotyping, but the main purpose of Pot Noodle is to advertise their product in an attractive way. Pot Noodle aims at making a high profit and to achieve this aim, Pot Noodle needs to sell as many products as possible. Therefore, it was a good act of Pot Noodle to produce such a humorous advert that will be watched and remembered by many people.

So, with its advertising goal, Pot Noodle wants to convince people to buy their fantastic product. The message of the advert of Pot Noodle is that everything is possible when you consume Pot Noodle, even performing a job that is used to be performed by women. With this message, Pot Noodle wants to stimulate people to buy and consume their product.

How do you guys feel about the surprising way in which Pot Noodle advertises their product? 

Comment below!